In my opinion this logo works very well. I enjoy how they included the word within the imagery is great. Using the f's as steam was a great solution, instead of just including the word under or on the side of the logo. That was something I had struggled with when I was creating my logo. I also think the extra swirl on the C to separate it from the e's makes sense but I am not sure it works. I feel less swirl might have worked better. Friday, May 4, 2012
In my opinion this logo works very well. I enjoy how they included the word within the imagery is great. Using the f's as steam was a great solution, instead of just including the word under or on the side of the logo. That was something I had struggled with when I was creating my logo. I also think the extra swirl on the C to separate it from the e's makes sense but I am not sure it works. I feel less swirl might have worked better.
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