This an example of bad typography. The it is difficult to read because the hierarchy is off. I am not really sure why there is so much emphasis on the a. That letter looks more like a logo than part of a sign. Also there are three typefaces on it which is one to many.

I think this is another example of bad typography. The readability on the last E is very difficult. Also the pyramid shape the text is constructed into, in my opinion, does not remind me of cheese regardless of how circular the counters are.